virtuwell is an online health assessment platform that is monitored by nurse practitioners, where they will diagnose and recommend treatment, including prescriptions. This allows the patient to avoid time-consuming trips to the doctors office.

This growth campaign was an employee communications piece within the main headquarters of HealthPartners. The plan was to have several these images within, covering the main wall of several of the elevators, touting the continued growth of the website, with interchangeable numbers that would update every few weeks to show how many people were using it.

The original design was created specifically to the specs of the elevator, but that idea was later scrapped and the plan was to repurpose the design for several areas of the building. Below are all the different ways the design was adapted and added to different areas of the building.